ASG Revolutionizes Business and IT with the Business Service Platform™

ASG’s Business Service Management solution, Business Service Platform™, transforms IT from a Cost of Doing Business to a Strategic Enabler

Naples on 20 August 2007

ASG is poised to lead the Business Service Management (BSM) market with its comprehensive arsenal of business technology that is combined in its revolutionary Business Service Platform™ (BSP). ASG’s BSP includes unique auto-discovery tools, ASG’s BSP MetaCMDB™ (based upon the powerful metadata repository Rochade®), and an impressive breadth of its industry-tested monitoring tools. ASG’s BSP fuses IT and business to bring all aspects of business technology – from the mainframe to the desktop and everything in-between – together in a way no other solution can.

Since the official public announcement of its Business Service Management (BSM) solution in late 2006 and the completion of more than 100 proof-of-concepts (POCs) worldwide, three major clients in Europe and North America have signed up for ASG’s Business Service Platform™ (BSP), with many more already in ASG’s rapidly growing pipeline.

“The market response has been tremendous. Interest in our solutions has exploded with our successful proof-of-concepts,” says Arthur L. Allen, Founder, President and CEO of ASG. “We have spent the last 20 years developing and bringing together the important component technologies that make up our Business Service Platform. We have carefully worked with the business and IT development communities to create the first genuine platform for true business service management. Real BSM is not a dream anymore. We can show business leaders exactly how it can work for them – no matter what the industry. We challenge anyone else to offer that level of proof. ASG plans on driving and leading the global BSM market.”

Enterprise Management Associates (EMA) analyst and BSM industry authority, Dennis Drogseth, recently evaluated ASG’s BSP solution and commented: “A good BSM solution dynamically links business and information technology (IT), transforming IT from a simple business cost to a powerful and strategic advantage. For a wide variety of industries, the monitoring, reporting, and managing abilities of BSM can mean huge logistical advantages, a meaningful return on investment (ROI) and definite market advantage. Companies that successfully implement a BSM program are effectively beginning to transform the way business and IT function.”

ASG’s BSP offers the elements outlined by Drogseth and other analysts along with additional capabilities; representing a powerful new force in the rapidly emerging BSM market.

About ASG and its Business Service Platform | www.asg.com

ASG’s Business Service Platform™ (BSP) is a solution for companies that want to manage their underlying technology and ensure that their IT infrastructure enhances business performance. ASG’s BSP goes beyond Business Service Management (BSM) software by using a sophisticated engine to collect information on all IT assets and relates those assets to overall business services as specific configuration items (CIs). In addition, ASG’s BSP is a powerful tool to help companies become IT Infrastructure Library (ITIL®) compliant.

Founded in 1986, ASG is a privately held global firm that provides a full range of enterprise software solutions in Metadata, Applications, Operations, Content, Performance, Identity, and Infrastructure Management as well as the Business Service Platform. ASG is headquartered in Naples, Florida, USA, with more than 75 offices serving the Americas, Europe, Middle East, Africa, and Asia/Pacific.